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Data Cloud (CDP)

Your Unified Customer Data Platform
Salesforce Data Cloud (formerly Salesforce CDP and “Genie”) is the engine that powers real-time, data-driven customer engagement. It unifies customer data across every digital and physical touchpoint—creating a true 360° view that fuels smarter marketing, sales, service, and AI.

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Designing scalable data pipelines

Build robust pipelines that ingest, transform, and deliver growing real-time and batch data reliably across expanding sources.

Setting up identity resolution rules

Define matching logic that unifies records using key identifiers, ensuring accurate, deduplicated customer profiles across all systems.

Modeling data for cross-cloud activation

Structure and map data into consistent models enabling seamless segmentation, personalization, and automation across Salesforce clouds.

Ensuring governance, accuracy, and performance

Implement controls, validation, and optimization practices that maintain secure access, high data quality, and efficient system operation.

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Unify Data From Every Source

Data Cloud ingests and harmonizes data streams from websites, mobile apps, point-of-sale systems, email platforms, loyalty programs, and more. These records are reconciled into accurate, individual customer profiles at massive scale.

Example: A retailer can merge in-store purchase history, e-commerce browsing behavior, and loyalty activity into one always-updated profile for each customer.

  • Audience segmentation & real-time triggers
  • Highly personalized campaigns
  • Full customer journey visibility
  • Improved relevance and satisfaction
  • Richer data for AI
  • Better predictions and automation
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